How can we help?
Operating Hours
Monday - Friday: 9am-4pm CST
Saturday - Sunday: Closed
We try to respond to all emails within 24-48 hours
Most asked questions
Jewelry Care & Materials
How do I care for my jewelry?
14K Gold Vermeil
Avoid Contact with Chemicals: Avoid exposure to chlorine, perfumes, lotions, and cleaning agents can wear down the gold layer over time.
Gentle Cleaning Only: Use a soft, lint-free cloth to gently polish your jewelry; avoid abrasive materials or harsh cleaners that could damage the gold layer.
Proper Storage: Store each piece separately in a soft pouch or jewelry box to prevent scratches and keep it away from humidity.
Periodic Polishing: Lightly polish with a jewelry cloth to maintain the shine, but avoid over-polishing to preserve the gold vermeil finish.
18K Gold PVD
Avoid Contact with Chemicals: Although the PVD process makes this jewelry waterproof and non-tarnishing, prolonged exposure to chlorine, perfumes, lotions, and cleaning agents can wear down the gold layer over time.
Gentle Cleaning Only: Use a soft, lint-free cloth to gently polish your jewelry; avoid abrasive materials or harsh cleaners that could damage the gold layer.
Proper Storage: Store each piece separately in a soft pouch or jewelry box to prevent scratches and keep it away from humidity.
Periodic Polishing: Lightly polish with a jewelry cloth to maintain the shine, but avoid over-polishing to preserve the gold vermeil finish.
Titanium
Avoid Harsh Chemicals: Titanium is highly durable but can still be affected by prolonged exposure to chlorine, bleach, or strong acids, which may dull its finish over time.
Gentle Cleaning Only: Use a soft, lint-free cloth to gently polish your jewelry; avoid abrasive materials or harsh cleaners that could scratch the surface.
Proper Storage: Store each piece separately in a soft pouch or jewelry box to prevent scratches and keep it away from humidity.
Periodic Polishing: While titanium is naturally resistant to tarnish, a quick polish with a jewelry cloth will help maintain its natural luster.
What are your jewelry materials?
14K Gold Vermeil
Only second to solid gold, gold vermeil (pronounced vehr-may; it's French!) is the most superior quality gold jewelry on the market. It features a thick layer of gold, typically at minimum 2.5 microns thick, meticulously bonded to a core of sterling silver, which is composed of 92.5% pure silver. We choose 14K gold for our vermeil pieces due to its resistance to damage and wear, along with its softer, more refined color. The vermeil process combines the richness and durability of gold with the strength and affordability of sterling silver, resulting in demi-fine luxury pieces that are both exquisite and accessible. Gold vermeil jewelry offers an affordable price point without compromising on quality, making it an excellent choice for those who desire the elegance of gold in their everyday wear.
Our vermeil pieces are also finished with an E-coating also known as electro-deposition or electro-coating. This provides an extra layer of protection to further extend the lifetime of our demi-fine pieces, and prevents scrapes, scratches, tarnishing, and other forms of wear and tear.
18K Gold PVD
18k gold contains 75% pure gold, which means that it is more valuable and less likely to fade or tarnish than lower karat weights. It’s also highly hypoallergenic and an overall good investment as a luxury item. Due to its high gold content it is softer than 14K gold when used on its own. Physical Vapor Deposition is a gold coating process that enhances the durability of stainless steel jewelry by creating a strong layer of 18K gold bonded at the molecular level to the steel core. This process results in a finish that is 10 times more durable than traditional plating due to its strong bond, solid and even gold layer. PVD plating makes jewelry more resistant to scratches and environmental damage making it ideal for long-lasting, everyday wear.
Surgical Grade Stainless Steel
Extremely durable and resistant to damage and wear, stainless steel provides the solid core for many of our pieces. It is naturally waterproof, non-tarnishing, and light-weight making it perfect for live-in wear. It is also recyclable and environmentally friendly. Stainless steel is also a hypoallergenic material tolerated by the majority of individuals with sensitive ears.
Titanium
Our jewelry crafted from implant-grade titanium offers exceptional durability and a lightweight feel for active lifestyles, and is the gold standard for hypoallergenic jewelry making it an ideal choice for those with even the most sensitive skin. We utilize only ASTM F136 titanium which is a high-quality, medical-grade titanium alloy, commonly used in surgical implants, ensuring both safety and superior resilience. The ASTM F136 label ensures that the titanium in our jewelry is hypoallergenic and biocompatible. Titanium is highly resistant to scratches, tarnishing, and corrosion, meaning it doesn’t require frequent polishing or special care to maintain its appearance.
Returns & Exchanges
What is your return/exchange policy?
At Betty Lou Jewelry, we are committed to ensuring your complete satisfaction. If, for any reason, you are not entirely happy with your purchase, we are here to make the return or exchange process as smooth and hassle-free as possible. Please read through our return and exchange guidelines below to ensure your request is handled quickly and efficiently.
Return Policy
You have 30 days from the date of purchase to return any eligible item for a full refund or exchange. To qualify for a return, your item must be:
• In its original condition (unworn and undamaged)
• In the original packaging, including any jewelry boxes, pouches, and certificates
• Accompanied by proof of purchase (receipt or order confirmation)
Items that do not meet these conditions may be subject to a restocking fee or may not be accepted for return.
Free Returns with Re:do
We’re pleased to partner with Re:do to offer free return shipping for domestic orders. If you wish to return or exchange your item, simply visit our Re:do portal, and follow the instructions to print your pre-paid shipping label. We make it easy to ship your item back to us at no additional cost, provided your return is initiated within 30 days of purchase. International customers are responsible for return shipping costs.
Exchange Policy
Need a different size or style? We’re happy to offer returns for store credit on eligible items within the same 30-day return window. Please note that all exchanged items must meet the same conditions as returns: unworn, undamaged, and in original packaging.
Non-Returnable Items
We take special care in crafting custom and personalized jewelry pieces, and as such, the following items are final sale and cannot be returned or exchanged:
• Custom-designed jewelry
• Personalized or engraved pieces
• Final sale or clearance items
Damaged or Defective Items
If your item arrives damaged or defective, please contact us immediately at hello@bettylouco.com. We will gladly replace or repair your item at no cost to you. Be sure to retain all original packaging and documentation for faster processing.
How do I start a return or exchange?
How to Return or Exchange
1. Visit our Re:do return portal to initiate your return or exchange.
2. Follow the instructions to generate your free return shipping label.
3. Package your jewelry securely in its original packaging and affix the provided shipping label.
4. Drop your package off at any local carrier drop-off location.
Please allow 5-7 business days from the time we receive your return for processing. Refunds will be issued to the original method of payment, and exchanges will be shipped out once the original item is received.
Contact Us
If you have any questions or need assistance, please don’t hesitate to reach out to us at hello@bettylouco.com. We’re here to help!